As for instance, it has been identified that the mobile communication has completely replaced the landline mode of communication in case of Australian mobile market. The introduction of highly technological mobile phones such as iPhone has further allowed the Australia people to consider the mobile phones in performing communication over the landlines. Email, SMS and instant messaging services as provided with the mobile phones have also significantly contributed towards the replacement of landline phones from the entire mobile market. Another major contributing factor towards the decline of landline is the price-capped mobile phone plans as provided by the major Australia mobile phone companies such as Telstra, Optus, Vodafone and Virgin.
IT Assignment help online study guide Review Analysis:: Telstra Australian telephone Question Asked?? Telstra is an Australian telephone and telecommunication services company.
Telstra has around 9. The company uses vast network of old copper wiresthat it inherited from state ownership days, to serve its customers. The competitors of Telstra object to the way Telstra has been privatized. It now operates as a single company which owns both the network and the retail operations.
For its network operation many of its competitors in the retail segment are its clients. They allege that the existing arrangement gives Telstra discounted access to its copper network.
Telstra is using this discounted access to block competition, its competitors allege. Telstra saw wireless technology as a more preferable alternative to the optical fiber one. Problem Identification The problem is one of faulty planning. The management of Telstra failed to plan for the scenario after privatization.
This failure in planning is now coming in the way of operations of Telstra. The right planning would have clearly foreseen that monopoly objections would be raised if Telstra is privatized as a single company which owns and operates both the copper wire network and the retail business.
Telstra should therefore have been privatized not as one but two separate companies.
One of these companies would have operated the copper network while the other would have been in providing telecommunication services to retail customers. The optical fiber project will reach 90 percent of Australian homes and premises.
The Next G wireless technology of Telstra may not compete with the optical fiber technology on such a wide scale. However this will be financially viable if it can sell the usage of the upgraded coaxial network to its rivals also. But then again competitors will raise the issue of it having near monopoly power because it owns the network and also competes in the retail segment.
Critical Analysis The four management functions are planning, organizing, leading and controlling. Out of these, planning is the most important one because if planning goes wrong everything else will go wrong Coyne, K.
The same is happening in the case of Telstra. What are the environmental factors that a telecommunications company entering the market needs to consider in its planning? Such an analysis would have revealed to Telstra the requirements of the competition and anti-trust laws in Australia Roy, Ananya, This model analyzes an industry on the following parameters Porter, M.
Intensity of competitive rivalry. The competition regulator of Australia, the Australia Competition and Consumer Commission, in such a scenario is very likely to interfere and break Telstra into two smaller companies. Such a thing would have also been more beneficial for the shareholders; it would have maximized their wealth.
As a Telstra manager what plans do I need to make in such a situation? The right course of action in this situation is to rectify the mistake of the past. Telstra should be broken down into two separate companies: Only such an action can ensure that the interests of the shareholders and other stakeholders of the company are protected.
How would I undertake planning process? I would use scenario analysis in the planning process. I would also have used contingency planning to plan for contingency scenarios.
Benchmarking in planning process is important because it can assess the effectiveness of planning process by comparing actual performance against benchmarks set during the planning process L.
Would there be value in using participatory planning in this situation Yes, there is value in using participatory planning in this situation.
Telstra should take the input of the shareholders and other stakeholders employees, suppliers etc while planning. Such a planning process is likely to succeed in taking care of the interests of the various stakeholders.Using Porter's five forces to analyse Telstra Australia.
Business Structure Telstra is Australia's leading fully integrated telecommunications and information services company. Telstra's organizational structure consists of Telstra Retail, Telstra Mobile, Telstra Country Wide, Telstra Wholesale, Telstra International infrastructure Services and Network and Technology Group.
Telstra is a telecommunication company based in Australia with its services covering various areas of communication such as internet, mobile phones and its accessories and advertising agents. The company’s broadband modem is very efficient such that it offers a faster access to the internet.
Australia’s mobile telephone networks are provided by Telstra, Optus, Vodafone and 3 (Hutchison). Service providers supplement and compete with the carriers by buying services from them wholesale and repackaging them for resale.
Using Porter’s five forces to analyse Telstra Australia Essay Sample. Business Structure. Telstra is Australia’s leading fully integrated telecommunications and information services company. If Porter’s five forces model was applied by the managers of Telstra while planning, they would have understood that if they charge higher prices from their competitors for using the copper network, their market share in the retail segment would increase to such an extent that it .
Business Structure. Telstra is Australia's leading fully integrated telecommunications and information services company. Telstra's organizational structure consists of Telstra Retail, Telstra Mobile, Telstra Country Wide, Telstra Wholesale, Telstra International infrastructure Services and Network and Technology Group/5(5).