Singapore has one of the largest service sectors in travel and leisure.
SWOT analysis acronym for strengths, weaknesses, opportunities, and threats is a very useful model for the development of the real estate in the business and organizational level. At the beginning of the 60s this analysis appeared as a methodologic resource for the internal and external analysis of organizations and it has represented since then an authentic revolution for the business and strategic sector.
In the field of Real Estate Coaching, SWOT analysis is constantly used in order to cure those points that the real estate lacks both internally as externally. It is also an excellent tool for creating a methodologic research for the real estate or for its members.
As an analysis methodology, SWOT model is efficient when we need to define clearly the weaknesses and the strengths of a real estate and also for detecting the threats and opportunities of it.
With the passing of the years, SWOT analysis has suffered some conceptual modifications derived from its own necessities in the business sector. However, the steps to follow when realizing such analysis for a real estate are still the same.
Porter Model has some well-established bases, but it presents some deficits linked to the actual organizational necessities. This model is clearly highlighted and it is used for the analysis of the real estate.
There are still some professionals in the sector of Real Estate Coaching that start from the Porter Model in order to establish the standards of the external SWOT analysis.
In my opinion, that is a strategic error taking into consideration these arguments: For a real est ate agent who uses the SWOT analysis, to start from the Porter Model when realizing external analysis becomes counter-producer because this is not flexible at all and does not provide the changes that are constantly producing in a real estate market.
Nowadays, the real estate market in Spain determines that this is actually a lie, because the reality says that the real estate will find more potential buyers overseas. In any of the cases and dependent of the previous arguments, SWOT is a model which bases on the clearly well-defined strategy where the following areas of analysis are established through a table of double entry also known as a SWOT Matrix: It is highly important that the real estate take into consideration the variables when applying an analysis methodology.
These variables are determined by the real estate market national and international market and by the segment in which the real estate acts. At the strategic level of the real estate, those variables are also known as critical factors of success and the real estate should pay a lot of attention on their importance.
If the real estate modifies the variables or the critical factors of success, the result of the analysis will be different. SWOT analysis applied to a real estate. The following model should be considered as an example, because every real estate should value its own necessities and variables.
However, this following example might reflect just as an orientation its applicability to the real estate or to the real estate field in general: Internal analysis of the real estate.
Valuation of the different capacities. Individual abilities reflected in a group.
Higher level of available resources. Good levels of proactivity, assertiveness and resilience.
An effective and productive real esta te team. High level of resistance and adaptability to changes.
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Gaps in the organizational leadership. Motivational problems of the staff. Limited levels of the individual abilities. The stress and the difficulties to process them. Lacks in the social abilities and training. Absence of organizational policies.
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Hilton Hotels and Resorts SWOT Analysis.
Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hilton Hotels and Resorts: 1. High brand recognition. 2. Technical innovations to improve customer experiences and Constant upgrade of business processes. 3. Good employee retention.
4. Around hotels in over 78 countries. 5.